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論ニュース日本サッカー関連ニュースを分かりやすく解説

美・食・ライブで応援。女性客をスタジアムに呼び込む盛りだくさんのコラボ企画【水戸ホーリーホック】

2015 06/21  07:15

有料WEBマガジン『タグマ!』編集部の許可の元、タグマ!に掲載されているJリーグクラブ有料記事を全文掲載させていただいておりますこの企画。
今回は水戸ホーリーホックを中心としたWEBマガジン「デイリーホーリーホック」から「アーペキックオフフェス2015」に関する記事になります。


【HHレポート】「美・食・ライブで応援!地元人気店アーペがスタジアムジャック!」 (2015/6/9) ※全文無料公開デイリーホーリーホック
2015年06月10日更新

DSC_3279_1.jpg
【写真 米村優子】

女性客をスタジアムに呼び込む盛りだくさんのコラボ企画

水戸市を中心に雑貨店、カフェや居酒屋、美容室やエステ、住宅、芸能事務所などトータルライフブランドを展開中の地元人気店「ape(アーペ)」。
水戸ホーリーホックとの初のコラボイベント「アーペキックオフフェス2015」が今月6日のギラヴァンツ北九州戦で開催されました。

「ここ2、3年で急激に水戸ホーリーホックが目に触れる機会が増えた印象です。ホーリーホックと同じく、我々も水戸の活性化を目指しています。観客の約8割は男性とのことで、女性の利用者が多い我々とのコラボでスタジアムに女性客を呼び込み、共にスタジアムを盛り上げたいという思いで今回企画しました」と株式会社アーペ代表取締役の佐久間一能さん。
この日のために、エスコートキッズの募集告知や、持参するとメインサイド席が1000円オフになるイベント用チラシを7店舗全店で事前に配布。
「アーペがまるごと楽しめる1日」と題されたイベントでは、雑貨や洋服のアウトレット品、アーペオリジナルの美容品、オリジナルのスタジアムグルメの販売、住宅部門の紹介ブースが設置され、メインスタンド側場外イベント広場を賑わわせていました。
特に人気だったのは、500円のワンコインで楽しめるヘアアレンジ、ネイル&ハンドマッサージ、フェイスペインティング。チームカラーである青のエクステやマニキュアなどを施して貰おうと、列をなす若い女性サポーター達の姿が見られました。

DSC_3264_2.jpg

DSC_3271_3.jpg
【写真 米村優子】

スタッフ兼アーティスト達のライブも披露!応援ソングの制作も進行中

そして目玉の「アーペエンターテイメントライブ」では、イベントステージ、ハーフタイムのスタジアムで、2組のユニット「IPPO」、riri、菊池尚輝、遥の5人の所属アーティスト達がオリジナルやカバー曲を披露しました。
なんと彼らは普段アーペグループの店舗や事務所で働くスタッフ達。今年1月から始動した芸能事務所「アーペプロダクション」から今年の夏にオリジナルCDデビューするスタッフ兼アーティスト達なのだそうです。
今後、水戸ホーリーホックとのスポンサー契約も予定している株式会社アーペ。
ホーリーホックの応援ソングの制作もすでに進行中とのこと。
佐久間さんは「数カ月後に皆さんに曲をお届け出来ると思います」と今季中の発表を予定しています。
昨年は宇宙まおさんと磯山純さん、今年はB×A×G、様々な縁で繋がったアーティスト達によって次々と制作されるホーリーホックの応援ソング。これらの音楽はきっと選手達の背中を後押ししているはずです。音楽の力で上昇気流を巻き起こしてくれることでしょう。
再びアーペのアーティスト達のスタジアムライブが開かれる日が待ち遠しいですね!

4b2b2e371ce657e58223a4c1bd61fa9c_4.jpg
※雑貨スタッフ兼アーティストの菊池尚輝さん(写真中央)

1ad2839cdd6b4907a91761cdab3f8af2_5.jpg
※雑貨スタッフ兼アーティストの遥さん(写真中央)
【写真 米村優子】

●ライブ情報
◯Jumping Live 2015
6月14日、28日 14:00~ 各ソロライブ 観覧無料
アーペビューティーワールド那珂店カフェ(那珂市菅谷3884-2 電話0120-290-335)

6月21日 12:00~15:00 ミニライブ1時間×3回 観覧無料
アーペワールド水戸けやき台店和茶カフェ(水戸市酒門町3278-5 電話029-239-3858)

◯アーペエンターテイメントライブin好文カフェ2015~夏の湖畔に華咲くアーペ~
7月25日 18:30~ チケット2,500円(1ドリンク付き)
好文カフェ(水戸市千波町3080 電話029-244-1141)

(米村優子)




デイリーホーリーホック」ではこのほかにも下記の記事などを掲載中です。


【プレビュー】明治安田生命J2リーグ第19節ザスパクサツ群馬戦 「重要な局面で迎える北関東ダービー。気持ちと組織力で上回り、進化を示す勝ち点3を手に入れろ!」(1748文字)(2015/6/20)
http://www.targma.jp/hollyhock/2015/06/20/post11760/

【練習レポート】6月19日トレーニング 「先週に引き続き、様々なシチュエーションでの戦い方を確認」[コメント]西ヶ谷隆之ヘッドコーチ(1339文字)(2015/6/20)
http://www.targma.jp/hollyhock/2015/06/20/post11753/

【練習レポート】6月19日トレーニング後コメント 岩尾憲選手「自分たちのやり方で勝つことによって、自分たちの自信を取り戻さないといけない」(1115文字)(2015/6/19)
http://www.targma.jp/hollyhock/2015/06/20/post11749/

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