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横浜FM、マリノスタウンから新横浜への移転を発表。嘉悦代表取締役「改革の第3章に相当する」

2015 05/21  18:35



 横浜F・マリノスは21日、2016年5月にマリノスタウンの定期借地契約が満了となることを受け、新たなオフィスを新横浜公園近隣地に確保しつつ、練習場としては新横浜公園内施設を利用すると発表した。

 マリノスタウンとは、神奈川県横浜市西区のみなとみらいにあるスポーツ施設。横浜FMは2007年1月より同施設をクラブの拠点としていたが、「トップチーム、育成組織、スクール事業等の活動の継続性はもちろん、それらに必要な仕様、コスト、投資採算性、そしてクラブとしての収益構造等、あらゆる視点で精査した結果、クラブがこの5年間掲げて続けてきた「持続可能な成長」を実現するための方策の一つ」として、移転を決定した。

 また、横浜マリノス株式会社本社機能および、トップチーム活動、オフィシャルショップ「トリコロールワン」みなとみらい店は2015年12月末での終了、育成組織およびスクール事業「みなとみらい校」が2016年3月末での終了が予定されていることも発表されている。

 さらに、2016年1月以降の活動では、同株式会社本社機能を新横浜公園近隣施設にオフィスを、トップチームは同公園内施設を中心に使用し、育成組織に関しては横浜市内に練習施設を確保する予定だという。

 同株式会社の代表取締役・嘉悦朗氏は、移転を決定した背景ならびに経緯について「チーム強化に関する成果は既に出始めている。一方、ビジネスに関しても、既に様々なプロセス、システム、情報が共有され、今後、具体的な成果が出るという段階にまで来ている。より質の高いホームタウン活動を推進するための環境整備なども重要なテーマ。新横浜地区への移転は『集結』でもある」としており、ホームスタジアムである日産スアジアムを中心に、試合も練習も地域貢献活動の拠点も同じエリアに集結することによって、効率性を高め、相乗効果を出したいとした。

 さらに今回の移転は、「親会社に過度に依存しない経営体質への転換」、「CFG(シティ・フットボール・グループ)との提携による事業構造のグローバル化」に続く改革の第3章、「収益構造の抜本的な変革」に相当するとしており、「横浜F・マリノスは将来にわたり揺るぎない経営基盤を持つクラブに進化していく」と決意を述べている。

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